How do I Tell Real News from Fake News?

With Russians poisoning social media against challengers to Donald Trump, and propaganda being thrown out by everyone from your over-ambitious prepper to your local anti-vaxxer patrol, determining what is real news and what is fake has never been more important. While we all have our favorite methods, and many different methods work, I use one method consistently because it’s so fast and easy. To demonstrate, let’s use a news headline I saw today on my Facebook page.

Russia and Iran just responded to Trump’s Syria strike with a terrifying ultimatum

Now the original post came from Occupy Democrats. So, let’s just say you see something like that on your Facebook page. Now, it doesn’t matter if you are a Trump supporter or a Hillary supporter, a Republican or Democrat. It’s YOUR DUTY to determine if this is fake news before you spread it around or scoff at it. So click the link and go to the source of the headline. While reading the article I saw a quote.

“What America waged in an aggression on Syria is a crossing of red lines. From now on we will respond with force to any aggressor or any breach of red lines from whoever it is and America knows our ability to respond well, …”

I then copied the following and put it into my favorite search engine (because god knows, people are politicizing them too).

“What America waged in an aggression on Syria is a crossing of red lines. From now on we will respond with ”

My search engine found several other websites containing the exact quote. Now here’s where you’ll have to work.

I then went to five of these websites to see why the search string of text was being picked up and I found the exact same quote, and glanced through the accompanying articles enough to see parity with the original article. So in this case Occupy Democrats disseminated REAL NEWS, not FAKE NEWS.

What if it had been fake news? I might have found the quote, but it may be attributed to someone other than who/where the original poster indicated. It may include MORE material not included in the original post (this is a favorite tactic of Fox News, by the way). I may not have found the quote at all, anywhere. That would be very suspect.

Now this method is quick and dirty and not perfect. There are many ways to tell real news from fake news, but the responsibility is yours. This is just one method.

The #1 Task for Social Media Campaign Managers

Everyone can talk and everyone can take pictures. If you are naturally glib and can craft an amusing thought in under 100 characters, or you just like to share your interests, then the career of a social media campaign manager may be right for you.

Social media campaign manager is a fairly new job description. You don’t need a boatload of skills to be a social media campaign manager, but successful SMC managers typically share some skills such as an understanding of SEO and how information propagates over the internet, and they know how to evaluate and use a variety of software tools. There are many tools, and the ones you use will be up to you. Some people use databases and proprietary online applications. Many people prefer to keep it simple. I use Excel spreadsheets and Notepad, and Hootsuite to help keep track of posts.

Spreadsheets help you monitor activity over time, and chart how your campaign progresses. Notepad provides an easy way to save all of your tweets and FaceBook posts. That brings me to the point of this post, the #1 thing you must do when you run social media campaigns.

You need to keep a record of every post you make. It helps if you arrange your records by date. Notepad is fast and simple, and you can cut and paste all you want. When you look at each of your posts as a deliverable, then one purpose of your records is clear – providing something to your client in return for your fee.

So your take-away from today’s post is simply this – copy everything you post, paste it into a file somewhere to save it. After you have several thousand posts saved, you can use it as a library for all manner of future social media projects.